Let me take you back to a time when everything seemed sweet and light: the Christmas greeting-card world of the 50s and 60s – This post’s Theme is: “Happy couples and families”
The Rust Craft company was founded in a bookstore in Kansas City, Missouri, in 1906 by its owner, Fred Winslow Rust. Rust revolutionised the use of the “French Fold,” which turned a single piece of paper into a card by folding it into quarters.Many of the “firsts” in the greeting card industry belong to Rust Craft, including Anniversary and Graduation cards. The company was sold several times and, as most Greeting card companies , was finally absorbed into ‘American Greetings’ in the 1980s.
There was fun to be had by Singles, too! I hope I brought a little bit of joy to your Holiday season – more next week..
Gordon Fraser Gallery.was a discerning and popular greeting card producer in England, active from the late 1930s until the early 1990s.